More Leads. Better Reviews. Less Headache.
We build marketing systems for plumbers, HVAC companies, roofers, and home service businesses in the Chippewa Valley — so you can stay focused on the work, not the marketing.
Anchor Plumbing
Plumber · Open Now · Eau Claire, WI
Phone calls
+320%
New reviews
14 → 91
Built for trades and home service businesses in the Chippewa Valley
Contractor Types Served
Across the Chippewa Valley
Deliverables Every Month
Reviews, blogs, social, email
To Get Started
First month is completely free
You built a great business. Marketing shouldn't be what holds you back.
Most trades business owners we talk to are dealing with the exact same problems. They're great at their craft — and completely frustrated by marketing.
You're too busy to do marketing
You're on the job at 7am and done at 6pm. Nobody has time to manage Google listings, respond to reviews, and post on social media.
Your leads aren't consistent
Some weeks you're slammed, some weeks it's dead quiet. You know your phone should be ringing more — you just don't know why it isn't.
You're not showing up on Google
When someone searches "plumber near me" or "HVAC company Eau Claire," your competitors show up and you don't. That's business going elsewhere.
Your reviews are falling behind
You do great work, but you only have a handful of reviews. Meanwhile the guy down the street has 200 and customers are calling him first.
You've wasted money on marketing before
Ads that didn't work. An agency that charged too much and disappeared. A website nobody visits. You're skeptical — and you should be.
You don't know what's actually working
Even if you're doing some marketing, you have no idea which of it is driving calls and which of it is just spending money.
That's exactly why we built Good Name Marketing.
We handle the marketing. You handle the business. It really is that simple.
Everything you need. Nothing you don't.
We focus on the marketing that actually moves the needle for trades and home service businesses — no fluff, no wasted spend.
One flat monthly rate. Everything done for you.
No packages to figure out. No à la carte guesswork. One retainer covers everything your business needs to grow online — every month.
Starting at
Month-to-month. Cancel anytime.
- No long-term contracts
- No hidden fees
- You approve everything before it goes live
- Your own local contact — not a call center
12+
Trades served
4
Monthly deliverables
$0
To get started
What you get every month
Google Review Replies
Every review answered — builds trust and improves your ranking with Google.
2 SEO Blog Posts
Local keywords, Chippewa Valley neighborhoods, published directly to your site.
4 Social Media Posts
Designed graphics + captions, scheduled and posted for you.
Monthly Email Campaign
Seasonal promotions sent to your customer list to drive repeat business.
Google Business Profile Updates
Posts, photos, and listing optimization — every single month.
Monthly Progress Report
See exactly what was done and how your visibility is growing.
See what this looks like for your business — free.
I'll build a custom sample for your business — a blog post, review replies, and an email — at no cost, before you commit to anything.
Up and running in 14 days. Results in 90.
We've built this process for busy business owners. It's simple, low-friction, and designed around your schedule — not ours.
Free 20-Minute Strategy Call
We spend 20 minutes learning your business — what you do, who you serve, where you're losing leads, and what success looks like for you. No sales pitch, no obligation. We just want to understand what you actually need.
You'll walk away with a clear picture of what's holding your marketing back, even if we're not the right fit.
We Build Your System
Our team handles the entire setup — Google Business Profile, review automation, local SEO, content, and everything else we agreed on. We'll need a few minutes of your time to answer a couple of questions. That's it.
Most clients are live and running within 14 days. You barely lift a finger.
Leads Start Coming In
Within 30–90 days, you'll start seeing real results: more Google visibility, more reviews, more calls. We monitor everything, send you monthly reports, and keep optimizing so results keep improving.
You stay focused on the job. We make sure the phone keeps ringing.
No contracts. No pressure. Just a conversation.
This is what we deliver every month
Real examples of the content we create — for a business just like yours. No stock photos. No fluff. Just work that builds your reputation.
Mike K.
"Anchor Plumbing came out same day for an emergency pipe burst in our basement. Jake was professional, explained everything clearly, and the price was fair. Highly recommend!"
Owner Response
"Mike, thank you so much for the kind words! A pipe burst is one of those stressful situations where every minute counts — we're really glad Jake was able to get out there quickly and take great care of you. We'll pass along your compliment to him. If you ever need us again, don't hesitate to call. We appreciate your trust in Anchor Plumbing!"
Why Your Water Heater Is Struggling in Winter — And What Eau Claire Homeowners Should Do Now
By Anchor Plumbing · 5 min read · Published Dec 2024
When temperatures in the Chippewa Valley dip below freezing, your water heater works harder than any other season. Most homeowners don't realize their unit is struggling until they're standing in a cold shower at 6am...
The good news: a few simple checks now can prevent a costly emergency call in January. Here's what our plumbers recommend every fall for homes in Eau Claire, Altoona, and Chippewa Falls...
anchorplumbingec
Eau Claire, Wisconsin
Winter tip
Frozen pipes are a $5,000+ mistake.
Keep your heat at 55°F minimum when you leave town — even for a weekend.
Anchor Plumbing · (715) 555-0191
🥶 Heading out of town this holiday season? Don't let frozen pipes ruin your return. Keep that thermostat at 55°F minimum — it's cheap insurance compared to an emergency pipe repair. 🔧
Questions? We're always a call away. Link in bio to book. ☎️
Anchor Plumbing
Your trusted Eau Claire plumber
Subject:
❄️ Winter Plumbing Checklist (+ 10% Off Tune-Ups This Month)
Hi {first_name},
December in the Chippewa Valley means one thing for plumbers — the phone starts ringing. Frozen pipes, water heater failures, and slow drains from holiday cooking are our busiest season.
To say thanks for being a past customer, we're offering 10% off any water heater tune-up booked before December 31st.
Book My Tune-Up → (715) 555-0191
Anchor Plumbing · Eau Claire, WI · Unsubscribe
Want a free sample built for your business before you commit to anything?
I'll write a real blog post, a review reply, and an email for your company — at no cost.
Get My Free SampleNo credit card. No commitment. Just proof.
Marketing knowledge, no fluff.
Practical guides and strategies written specifically for trades business owners.
Questions we get asked all the time.
No confusing jargon. Just straight answers.
Most clients see meaningful results within 30–90 days. Google Business Profile improvements and early review growth can happen within the first 30 days. Deeper SEO results typically take 60–90 days to fully kick in. We'll set clear expectations at the start based on your specific market.
Your competitors are getting the calls. Let's change that.
Starting at $649/mo — and the first month is on us. We'll show you exactly what we'd do for your business before you commit to anything.