We're not a big agency.
We're your marketing team.
Based in Eau Claire, WI. Built specifically for the kinds of businesses that make this community run — the plumbers, roofers, HVAC techs, and electricians doing real work every day.
"I kept seeing great local businesses struggling online while mediocre ones ranked higher just because they had better marketing. That felt wrong. So I decided to do something about it."
Dain Wold
Founder, Good Name Marketing
Started to solve a problem we kept seeing.
Good Name Marketing started because we kept watching the same story play out: a skilled tradesperson — great at their work, honest with customers, well-regarded in their community — getting beaten out online by competitors who were better at marketing, not better at the job.
That bothered us. A lot. Because when a homeowner searches for a plumber at 9pm with a burst pipe, they're going to call whoever shows up first with good reviews — not whoever does the best work. And if that's a less-qualified competitor, everyone loses.
So we built a marketing system designed specifically for owner-operated trades businesses — practical, low-effort, and built entirely around the outcomes that matter: more leads, better reviews, and steady, predictable growth.
Our mission is simple: help great local businesses compete online without the complexity.
That means no 12-month contracts, no vague reporting, no upselling you into services you don't need. Just honest work that gets results.
What you can always expect from us.
Transparency first
You always know what we're doing and why. No black boxes, no vague reports. We explain everything in plain English.
Results over appearances
We don't chase vanity metrics. We care about leads, calls, and customers — the things that actually matter to your business.
Built for local business
We only work with local, owner-operated businesses. We understand the way you operate because we're part of the same community.
Low effort for you
We design everything to require as little of your time as possible. You run the business. We handle the marketing.
Built for every kind of home service business.
If your business does work for homeowners or businesses in a local market, we can help.
Let's talk about your business.
15 minutes is all it takes to figure out if we're a good fit. No pressure, no pitch — just a real conversation about where you want to grow.