Blog & Resources

Marketing knowledge for trades businesses. No fluff.

Practical guides written specifically for plumbers, HVAC techs, roofers, and home service business owners.

8 min read · May 12, 2026

The Complete Google Business Profile Guide for Trades Businesses

Your Google Business Profile is the single most important marketing asset for any local trades business. Here's how to optimize it from top to bottom.

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Review Management

6 min read · May 5, 2026

How to Get 50+ Google Reviews in 90 Days (Without Begging Customers)

Reviews are the #1 ranking factor for local search. Here's the exact automated system we use to get our clients 50–100 new reviews in their first 90 days.

Local SEO

10 min read · April 28, 2026

Local SEO for HVAC Companies: A No-BS Guide to Ranking #1 on Google

If you're an HVAC company and you're not showing up on the first page of Google, you're losing thousands of dollars in leads every month. Here's how to fix it.

Review Management

5 min read · April 20, 2026

Why Google Reviews Are the #1 Trust Signal for Trades Businesses in 2026

93% of consumers say online reviews influence their purchasing decisions. For local trades businesses, reviews aren't just nice to have — they're your primary competitive advantage.

Local SEO

7 min read · April 12, 2026

Local SEO Basics for Plumbers: The 2026 Quick-Start Guide

If you're a plumber and you want to show up when customers search "plumber near me," this guide covers everything you need to know to get started.

Automation

6 min read · April 5, 2026

How Automated Follow-Up Turns More Estimates Into Booked Jobs

The average contractor follows up with a lead once, maybe twice. Studies show it takes 5–7 touches. Here's how automation bridges that gap — without you lifting a finger.

Google Business Profile

4 min read · March 28, 2026

Google Business Profile Posts: What to Post and How Often

Regular GBP posts signal to Google that your business is active and engaged — which directly affects your local ranking. Here's a simple content calendar for trades businesses.

Website Optimization

8 min read · March 20, 2026

Why Your Roofing Website Isn't Generating Calls (And How to Fix It)

Most contractor websites have traffic but convert poorly. These 7 changes will turn your website from a digital brochure into a lead-generation machine.

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